Time for PPR to play a different game?

Feb 15, 2013 : PPR's shares rose after it announced strong earnings driven by its luxury division, which includes brands such as Gucci and Bottega Veneta. However, the French group's sport and lifestyle business – dominated by Puma – was the laggard, with operating profit down 12 per cent. Lex's Nikki Tait and Oliver Ralph consider whether it is time for PPR to give Puma the boot.
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