World

Made in Jamaica: promoting the label

Jamaica has a strong national brand at times leveraged by international companies to sell products as diverse as footwear, luxury labels and beverages. The FT's Veronica Kan-Dapaah asks why the country has had less success using the national image to promote homegrown goods abroad.

Produced by Veronica Kan-Dapaah. Filmed by Steve Ager. Edited by Stephanie Trowell. The Financial Times spent two weeks reporting across the Caribbean, travel funded in part by the Pulitzer Center on Crisis Reporting, to explore the impact of the region’s economic downturn.