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Is viral video killing the Super Bowl star?

Name: Is viral video killing the Super Bowl star?
Uploaded: 2014-01-31T05:56:31.725Z
Duration: 4 min 51 s
Channel: Financial Times
Description: At $133,000 a second are Super Bowl ads worth it?

In a social media world, is a $4 million dollar, 30 second advertisement during America's largest televised event still worth it? US media correspondent Emily Steel reports

January 31, 2014

Filmed & produced by Christopher Booker. Additional footage from Getty, BBDO, Thinkmodo, Ketchum, Droga5,