Companies

Wm Morrison price cut gamble

Name: Wm Morrison price cut gamble
Uploaded: 2014-03-13T14:23:46.376Z
Duration: 2 min 20 s
Channel: Financial Times
Description: Lex on whether a supermarket price war looms

Wm Morrison is to splash out £300m in the coming year to take on discounters such as Aldi and Lidl. Lex’s Alan Livsey and Oliver Ralph discuss whether this bold move is wise or risks a price war.

March 13, 2014

Filmed by Rod Fitzgerald. Produced by Darryl Thomson.