CEIBS: Marketing in China

Name: CEIBS: Marketing in China
Uploaded: 2007-08-15T09:34:04.000Z
Duration: PTNaNMNaNS
Channel: Financial Times
Description: Part one of China Europe International Business School series

In the first instalment of a five-part series on business opportunities in China, CEIBS professor Willem Burgers, discusses marketing in China

August 15, 2007