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Crowd-sourcing invention

Jul 4 2011  Ben Kaufman is the 24-year-old chief executive of Quirky, a consumer products company. Designers, lawyers, finance officers, and engineers come together in one room to take user-generated invention ideas submitted online and turn them into two new products a week at Quirky's lower Manhattan headquarters.  (3m 44sec)
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Produced by Lagan Sebert
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