Companies

Kingfisher sells DIY to China

Name: Kingfisher sells DIY to China
Uploaded: 2011-11-03T17:00:38.883Z
Duration: 10 min 20 s
Channel: Financial Times
Description: Ian Cheshire, CEO, on the opportunities in China and Russia

Ian Cheshire, chief executive of Kingfisher, the international home improvement conglomerate, says he's confident of succeeding in China - even though the Chinese don't do DIY. He tells Claer Barrett, retail correspondent, how he plans to win the market.

November 3, 2011

Produced by Seb Morton-Clark. Filmed by Rod Fitzgerald.