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CEOs must work to regain trust

Jan 25 2012  Richard Edelman, chief executive of Edelman, the PR consultancy, tells Gillian Tett why trust in business leaders has fallen. He says his Trust Barometer shows faith in CEOs has dropped from 50 to 38 per cent and that half of those surveyed support more regulation.  (3m 22sec)
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Produced by Veronica Kan-Dapaah and Seb Morton-Clark. Filmed by Steve Ager.
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