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Expectation risk

Jul 27 2012  Apple's earnings disappointed the market this week, for the first time in almost a decade. Andrew Hill, FT management editor, discusses with Long View columnist John Authers the disadvantages of setting the 'expectations bar' too high, particularly for new products like the iPhone 4S and 5.  (6m 11sec)
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Produced by Darryl Thomson. Filmed by James MacDonald.
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