World

‘Gangnam Style’ boosts South Korean brand

With more than 400 million viewers on YouTube, South Korean rapper PSY's "Gangnam Style" music video has become an internet hit and made Seoul's trendy Gangnam neighbourhood a household name. The FT's Simon Mundy examines the growth in South Korean cultural exports and talks to some of the country's leading film and TV producers.

Filmed and produced by Ben Marino. Associate producer: Laeticia Ock. Additional footage courtesy of Finecut and YG Entertainment.