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Hit toys take more than creativity

Dec 23 2012  The FT's Christopher Booker goes behind the scenes of the toy design world where there is a careful orchestration between designer, manufacturer and, most importantly, the retailer, above all, Walmart, Toys R Us and Amazon. Having a hit on their shelves can make or break a retailer's holiday season, but for the toy designer, getting a chance to enter the contest takes far more than a clever idea.  (4m 14sec)
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Filmed and produced by Christopher Booker. Additional footage from Hasbro.
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