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India's Godrej looks south

May 5 2013  India's outsourcers and industrial conglomerates have found success in western markets, but consumer goods group Godrej sees its future in the developing markets of Africa and South America. Adi Godrej, chairman, talks to the FT's James Crabtree about marketing and innovation at the bottom of the pyramid  (5m 16sec)
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Filmed by Ratan Gaikwad, edited by Tom Griggs
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