World

Companies' reputations at stake

Rupert Younger, an expert in corporate reputation from Oxford university and Colin Melvin, an expert in corporate engagement, tell Michael Skapinker that experiences at BT and VW show you can spot the warning signs, but they also say what companies should do when it all goes wrong.

Filmed and edited by Nicola Stansfield. Produced by Emma Boyde. Presented by Michael Skapinker. Production runner, Nisha Dillon.