Your feedback on video

Iese: Crossing borders successfully

Sep 12 2008  In his second video lecture, Pankaj Ghemawat, professor of global strategy at Iese Business School, looks at the growth of Zara outside its home market of Spain and examines trade-offs between scale advantages and local responsiveness  (8m 26sec)
  • Editor's Choice
  • Next in section
  • Latest
  • Most popular

Companies

Markets

World

Global Economy

Management

Personal Finance

Life & Arts