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VIEW FROM THE TOP from COMPANIES

Aug 5: WARREN EAST on ARM's business strategy

Aug 5 2009 Part 1, August 5 2009: Warren East, chief executive of ARM, talks to Paul Taylor, technology reporter, about ARM's expansion from the mobile devices market place and their model of licensing microchip designs to semiconductor companies. He also discusses how ARM is somewhat cushioned from the effects of the recession. (5m 54sec)

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