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Beyond coffee: Starbucks revamps logo

Jan 6 2011 Starbucks, the world's largest coffee chain, will from March ditch its name and product from its logo, a move which has provoked the ire of some bloggers and consumers. Louise Lucas, FT consumer industries editor, examines Starbucks' motives, driven by globalisation and a push for diversifcation. (3m 42sec)

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Protests brew over Starbucks logo revamp

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Produced and presented by Josh de la Mare

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