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Puma's Zeitz challenges the norm

Mar 17 2011 Jochen Zeitz, chairman and chief executive of Puma, a nominee in this year's Boldness in Business Awards, explains to the FT's Richard Edgar how the sporting goods group has been transformed during his 18 years at the helm and his commitment to ethical business (3m 28sec)

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Boldness in Business

Credits:
Produced by Robert Orr. Filmed by Gregory Bobillot

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